Director of Marketing & Sales
Director of Marketing and Sales
The Lake Dillon Theatre Company, a not-for-profit professional theatre located in Silverthorne, Colorado is seeking a dynamic, detailed oriented and experienced individual to serve as Director of Marketing and Sales. The Lake Dillon Theatre Company is commanded by five core values; Intimacy, Integrity, Impact, Diversity of Programming, and Quality. We are committed to enhancing the quality of life in Summity County and the Colorado Front Range by providing unique and accessible cultural experiences through the Performing Arts. We recently completed construction on a new $9 million theatre located on the Blue River in Silverthorne, Colorado.
Status: Full Time, Year Around Postiion
Start Date: As Soon As Possible
The Lake Dillon Theatre Company seeks a Director of Marketing and Sales to join our team. The Director of Marketing and Sales is responsible for implementing and managing the overall marketing and branding efforts for the organization, as well as all managing all business relationships. The Director of Marketing and Sales reports to the Producing Artistic Director (PAD) on tasks relating to marketing and branding, and reports to the Executive Director (ED) on tasks related to sales and business partnerships, although both the PAD and ED will be involved in high-level decision-making and strategic planning in both areas of operations. The Director of Marketing and Sales plays a vital role in the strategic development of the organization’s marketing and branding efforts and works closely with other staff members to achieve the organization’s goals as they relate to overall community standing and industry reputation.
Primary Responsibilities: The Director of Marketing and Sales: 1) manages the organization’s programming and branding marketing efforts; 2) manages organization’s business relationships including but not limited to advertising sales, program sponsorships, and season sponsorships; and 3) organizes the overall branding guidelines for all communication and collateral messages (visual and verbal) as they relate to all departments and aspects of the Lake Dillon Theatre Company.
Secondary Responsibilities: The Director of Marketing and Sales: 1) coordinates with the Events and Community Outreach Committees to support marketing and branding initiatives related to special events and fundraisers; 2) collaborates with Director of Development on public relations strategies and donor branding strategies as it pertains to marketing efforts; and 3) plays an ongoing role in patron relations, including but not limited to front of house tasks and participation and support in development and patron events as needed. Overview:
Under the direction of the Producing Artistic Director, marketing responsibilities include: strategic planning, coordination and implementation of annual marketing and branding plans; management of web-based and social-media marketing; coordination of event and secondary marketing initiatives.; other non-identified tasks related to the fields of marketing and branding.
Under the direction of the Executive Director, sales responsibilities include: strategic planning, solicitation, and ongoing maintenance of relationships with business partners; management of advertisement sales; management with business database maintenance; management of benefits fulfillment; implementation of ad and corporate sales; other non- identified tasks related to the field of business partner development, experiences, and benefits.
The Director of Marketing and Sales will work in an integrated environment with all departments, especially development and patron relations departments, in the fields of branding and public relations. Internally, this position interfaces with production and education departments as it relates to all marketing and branding efforts.
The Director of Marketing and Sales will develop measurable strategic goals that have direct impact on Lake Dillon Theatre Company revenue streams, including ticket sales, ad sales, and business sponsorships. Additionally, this position will coordinate with the Director of Development, Patron Services Coordinator, and Events, Development, and Community Outreach Committees, as well as other non-identified individuals and groups, to achieve marketing and branding goals.
The ideal candidate would possess:
- Excellent communication and interpersonal skills in representing the LDTC in public.
- Knowledge of pricing statistics, media buying, branding and audience development.
- Experience in ad sales and sponsorships.
- Advanced knowledge of social media (and all available platforms) and email marketing.
- Experience in the development, execution, and management of creative and succesful marketing and sales programs (in the performing arts a plus).
- Ability to create, implement and manage budgets.
- Exceptional writing, editing, and graphic skills.
- Knowledge and experience in Adobe Creative Suite.
- Excellent computer skills along with knowledge of Mac computers, MS Office Suite, and website management.
- Must be flexible with the ability to work independently and as part of a team.
- Must be able to work successfully under pressure and meet deadlines and goals.
- A bachelor's degree in advertising, marketing, communications. Knowledge of theatre desirable.
Salary: $37k-$39K, full health benefits, competetive PTO policy